Pay-per-click (PPC) ads are usually text ads appearing on top of and to the right of "natural" search results and are paid for by the owner every time someone clicks on their ad(s). Owner sets the price for a click based on the current competition for a target keyword and audience.
Upon building a sound PPC strategy, the pay-per-click advertising team at RegoMark will manage your ad campaign to ensure the best results: maximum conversion at minimum cost.
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